Claire Ashfield

Ampersand

admin — Tue, 13 Apr 2010 11:13:18 +0000

I did some work based on the interrobang, and then decided that the ampersand is just as good.

Healthy Heartbreak

admin — Mon, 12 Apr 2010 17:05:35 +0000

Self initiated project

Mr Four Eyes

admin — Mon, 12 Apr 2010 17:04:06 +0000

Locomotive & Carriage

admin — Wed, 07 Apr 2010 23:36:46 +0000

The Locomotive & Carriage Institution needed a commemorative badge for their centenary year. I took the original artwork and badge and developed a new version in gold.

Here was the original artwork from 1911 and previous badge…

D&AD Black Hole

admin — Thu, 19 Nov 2009 18:10:58 +0000

The D&AD craft & animation brief set by the Science Museum, was to capture the imagination of 8-14 year olds, starting with the non-existent existence of the black hole. This stop frame animation was made using a chalk board, children’s chalk and a lot of sound effects. It was kindly featured in the Computer Arts 2009 graduate showcase.

Mash Hits (final major project)

admin — Thu, 19 Nov 2009 18:00:26 +0000

To see a mashup of cover songs of The White Stripes, and a mashup documentary please go to the mash hits website (opens new window).

This was my final major project. I’m interested in remix culture and how people are transforming existing media into new and different things. Problems can arise because they are using other people’s copyrighted work and many YouTube members have had their work and cover songs removed.

Some people think that copyright laws need to be revised for the internet generation and my research explored this, culminating in a series of mashups of people singing cover songs on YouTube

Interrobang Degree Show

admin — Thu, 19 Nov 2009 17:21:40 +0000

The University for the Creative Arts ‘Graphic Design’ and ‘Graphic Design: New Media’ courses shared the same space for their 2009 end of year show at the Truman Brewery. I came up with a name for the show that could encompass both courses.

An interrobang is an old literary symbol that has faded into obscurity. The symbol itself includes both question and exclamation marks, the former coming from the old term ‘interrogative point’ for question mark, and the latter coming from the word ‘bang’ which printers used for exclamation mark.

An interrobang is used to ask a question excitedly, or it can be used at the end of a rhetorical question.

I thought this would be perfect to symbolize the two courses, because like the show, the interrobang brings together two similarly grouped things with different uses. It is also a symbol that is eye catching and could be easily distinguished from the other shows at the Truman Brewery.

Unfortunately the Graphic Design course decided to go with their own separate name, Lexicon, but the New Media course still used Interrobang effectively, remembering a forgotten but useful graphic design symbol.

Design of poster: Ben Stopher

V&A Museum London

admin — Thu, 19 Nov 2009 16:24:15 +0000

Work was with design consultancy Wood McGrath for a project called The Future Object. A digital gift in the form of a USB drive was made for the Victoria and Albert museum’s first public Think Tank. It contained an interactive mix of text, images and video interviews with visitors of the museum.  I had the roles of liaising with interviewers and interviewees on-site, video  production, post-production, and preparation of the digital gift for distribution.

Link to video of presentation here http://inventiveandco.co.uk/vam.php

Viewpoint Magazine

admin — Thu, 19 Nov 2009 16:11:14 +0000

My work with the photographer Lorenzo Vitturi included set preparation for an editorial shoot for Viewpoint magazine called ‘Eve-olution’. It was shot in a derelict Victorian hospital, using  projected light, paint and fabric. This piece was based on research suggesting the emergence of a ‘female century’ in which a ‘rising power of female sensitivity could be visualised in contrast with a male centred world’. The set was designed to look as if a bright future was emerging out of an established old-fashioned set of values.

See the work on Lorenzo’s website

Smashing

admin — Thu, 19 Nov 2009 15:21:49 +0000

The brief was to break something that cannot be repaired, so I looked for bric a brac in charity shops. I thought it would be interesting to play with time and not only break but repair the objects, because it wouldn’t be possible in reality. Also the editing and objects have been matched with the song.